To continue pushing its leadership position in the Hispanic market, Clientor announces an exclusive endorsement relationship in California with Eddie "Piolin" Sotelo beginning October 2007.
"Piolin por la Manana" is one of the highest-rated Spanish-language radio programs in the country. For the Fall 2005 Arbitron ratings book for Los Angeles, California, "Piolin por la Manana," which originates from Univision Radio's La Nueva 101.9 FM, was ranked number one among Adults 18-34 in morning drive, solidifying his position as the most listened to morning shows in the market, regardless of language. "Piolin por la Manana" airs from 4:00 a.m. to 11:00 a.m. PT, Monday through Friday and Saturdays from 6:00 a.m. to 9:00 a.m.
Mr. Sotelo got his start in radio in the late '90s and has quickly become a household name among U.S. Hispanics. He is best known for his creativity, charming personality and dedication to his loyal fans. Mr. Sotelo also makes special guest-appearances regularly on programs airing on the Univision and TeleFutura Television Networks.
 | Market Information (2004)
- #6 Hispanic Market
- 1,509,700 Hispanic Population
- $20.9 Billion Hispanic Buying Power
- Hispanics Make Up 21.3% of Total San Francisco Population
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Piolin is also the adults 18-34 demographics leader in San Francisco (KSOL-FM), Phoenix (KHOT-FM) and Dallas (KESS-FM). Those stations all rank as the No. 1 Spanish-language station in their market and among the top five, regardless of language.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
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